Customer Story

Dubai wholesale leader runs 7,000+ daily businesses on unified LS Central.

A prominent wholesale and retail leader in Dubai — a one-stop shop for consumer goods serving over 7,000 businesses daily — implemented LS Central as a unified Hypermarkets POS and ERP application for its new store with Novasoft.

Dubai-based Wholesale & Retail Leader customer story — Novasoft
Customer
Dubai-based Wholesale & Retail Leader
Industry
Hypermarket — Wholesale & Retail
Country
UAE — Dubai
Size
Serving 7,000+ businesses daily

Customer challenges

What stood in the way

Delivering exceptional customer service required a single system to run both store and back‑office operations — without integration glue, third-party connectors, or duplicate data entry.

Leadership evaluated cost of ownership, depth of industry functionality, future-proofing, and single-vendor manageability — LS Central met every brief, and Novasoft was selected to deliver.

hypermarket dubai supporting image

Novasoft solution

How we delivered

Novasoft delivered LS Central as a unified Hypermarkets POS + ERP on Microsoft Dynamics 365 Business Central. Inventory, sales, POS and customer data live in one platform with seamless integration end‑to‑end.

Mobile ordering, planning & replenishment, real-time analytics and scalable architecture were configured to handle high-throughput hypermarket operations — including the cadence required for 7,000+ daily B2B transactions.

Solution stack
LS Central (Hypermarkets POS + ERP) on Microsoft Dynamics 365 Business Central
What they sell
FMCG, consumer goods, wholesale & retail distribution

Customer benefits

The outcomes that mattered

Measurable wins for the team — from compliance certainty to operational lift, all on a Microsoft-aligned platform.

7,000+
Businesses served daily
1
Platform — POS + ERP
Real-time
Replenishment & insights
Single
Vendor & one support line
In their words
We cannot praise Novasoft enough for their exceptional support and seamless guidance. As our business grows, LS Central adapts — a future‑proof investment for our long-term success.
Group Head of Retail
Wholesale & Retail Leader, Dubai
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